Talking Heads: “Marktech, the new Digital Marketing" with Elisabete Ferreira

In anticipation of the 1st edition of the Postgraduate Course in Communication and Advertising Creativity, the seventh webinar of the "Talking Heads" series will take place on February 4, at 7 p.m.

Elisabete Ferreira, CEO & Founder of NEW NORMAL will bring the theme "Marktech, the new Digital Marketing".

Fascinated by the power of multimedia, she began her career in the area of elearning and was part of a Portuguese start-up that developed the first web projects in Portugal. Invited to coordinate the Multimedia unit in a telecommunications company, she created a team focused on the integration of telco services with web solutions, which led to replicate the model in Portugal Telecom, where she gathered knowledge of IS / IT: ERP, CRM and Mobile solutions. In 2004, she was challenged to develop the business unit at PT SI with a focus on B2C and B2B online strategies for large accounts and strategic projects. After leading PT SI's interactive agency, she was invited to ensure the digital creative direction of Brandia Central. As a strategist, she tests the concept of creativity in the media context at Havas Media Group. With a passion for being part of the brand creation and definition process, she returned to the context of the creative communication agency - J. Walter Thompson. She created the digital area of J. Walter Thompson, where she was responsible for positioning the area, team and business development. In the WPP group, she is invited to take on the role of CGO with the aim of creating synergies that will boost the growth of all the Group's companies. She has led innovation initiatives (WPPBooster) and talent (Ignition Programme). With her entrepreneurial spirit and believing that the market needed a more integrated vision of technology and marketing to create good brand experiences, she created the New Normal agency.

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