CATÓLICA-LISBON launches Online Academies for Executives
Católica Lisbon School of Business & Economics announces the launch of Online Academies, a disruptive model of executive training, fully online, which aims to foster the continuous development of professionals with relevant and current knowledge, thus contributing to their success in the labour market. Practical and specialised workshops, of the participant's choice and of short duration, led by experts in the practice of each topic, provide the necessary skills and tools for an increase in productivity and quality of management practices.
"Digital Marketing", "People Core Skills", "Digital Competencies & Innovation" and "Get Your Career in Gear" are the Online Academies available already from June. Each Online Academy features more than 20 specialised workshops, with current and highly relevant topics for management professionals. Each workshop includes 4h of active learning time (total time that a participant dedicates to learning a competence), distributed by multiple learning tools, such as videoconference sessions, content sharing in multimedia format and practical application of the concepts individually or in groups, adjusted to optimise the transmission, application and retention of knowledge.
"This innovative model of executive training enables the continuous learning of management professionals, offering benefits such as greater flexibility, since it is possible to attend several workshops in a unique combination for each participant; convenience, since it is entirely online and with videoconference sessions during post-labour hours; it allows the acquisition of specialised knowledge in short periods of time, provided by experts in the field; and the immediate application of the skills acquired in each workshop, given their applied nature to specific management problems and adaptation to an increasingly digital world," explains Filipe Santos, Dean of CATÓLICA-LISBON.
Also according to Filipe Santos, "this training is an instrument that aligns with the needs of companies. The companies that wish to offer this training to their employees will benefit from a service that, without effort and with value creation, covers their legal obligations regarding the training of their staff, empowering their employees in a variety of subjects of their choice and according to their personalised needs, and priority subjects for the company".
In terms of the Online Academies available, "Digital Marketing", which aims to equip professionals with the skills, methodologies and specialised tools in the field of digital marketing, will feature workshops such as Facebook and Instagram Ads, Google Search Ads, Google Analytics for Beginners and Search Engine Optimisation.
"People Core Skills", which aims to continuously develop the personal and interpersonal skills of professionals, ensuring improvements in their performance, will have workshops related to Personal Motivation Strategies, Interpersonal Relationships and Happiness as a Success Driver.
"Digital Competencies & Innovation", which aims to equip professionals with the digital and innovation skills to work and lead in an ever-disrupting society, will feature workshops related to Digital Transformation, Lessons and Regulation for Startups and Entrepreneurship, and Social Innovation.
Finally, "Get Your Career in Gear", which aims to equip professionals with the key skills to proactively manage their performance and career, will have workshops related to Networking, Skills Management and Career Management Tools.
Throughout the year new Online Academies focused on core topics for the continuous development of professionals will be launched.
Participants who complete workshops in the Online Academies will be entitled to executive training certificates from CATÓLICA-LISBON, at 3 distinct levels. These will be digital certificates with blockchain technology authentication, a unique offer in Portugal.
More information available here.