Católica Porto Business School celebrates the protocol with the Digital Marketing Institute

Católica Porto Business School (CPBS) signed a protocol with the Digital Marketing Institute (DMI), for the certification of the Master in Marketing program, which will be in force for the next three years.  

Founded in 2009, DMI's certification is one of the most prestigious in the digital marketing industry, recognised by the renowned American Marketing Association. It currently has over 230,000 members, as well as partnerships with universities in over 100 countries. 

In recent years, there has been a continuous and uninterrupted digital transformation, which brings great challenges to organisations: new habits and consumption patterns. The CPBS marketing master's degree prepares students in this regard, through a broad and solid training that combines the fundamental themes of marketing with new trends, providing the necessary skills to meet the challenges of innovation and consumer needs.

Thus, this partnership, in addition to strengthening the global positioning of the Master's, allows students a greater and better preparation for their future as professionals in the area, as well as the possibility of contact with the main leaders of this industry.