International Review on Public and Nonprofit Marketing awards professors at Católica Porto Business School

"Cause-related Marketing in online environment: the role of brand - cause fit, perceived value, and trust" was the best article of the year 2020.

Carla Martins, Joana César Machado and Susana Costa e Silva, professors at Católica Porto Business School, together with Paulo Duarte from the University of Beira Interior, received the award for best article of the year 2020 from the International Review on Public and Nonprofit Marketing.
The study explores the influence of Cause-related Marketing (CrM) on consumer response in online format and analyzes the relationship between the perception of CrM consumers and their behavioral intentions.

The International Review on Public and Nonprofit Matrketing is an international scientific journal, which aims to explore marketing topics in an interdisciplinary manner and provide a forum where interested researchers can analyze issues from a theoretical and practical perspective on the subject.

Consult the article here.

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