Research on the importance of Communication and Relational Marketing in Higher Education Libraries
João Paulo II University Library invites its users to participate in a study that is being carried out by a collaborator from the D. José Pedro da Silva Library (Viseu Regional Centre), by completing a short questionnaire.
This research is part of a Master's degree research thesis in Management, from Universidade Católica Portuguesa – (Viseu Regional Centre). This thesis project aims to collect data to study "The Importance of Communication and Relationship Marketing in Higher Education Libraries: the Case of UCP Libraries".
Completing this questionnaire should not take more than 10 minutes and we would like to thank you for your cooperation.