Research on the importance of Communication and Relational Marketing in Higher Education Libraries
João Paulo II University Library invites its users to participate in a study that is being carried out by a collaborator from the D. José Pedro da Silva Library (Viseu Regional Centre), by completing a short questionnaire.
This research is part of a Master's degree research thesis in Management, from Universidade Católica Portuguesa – (Viseu Regional Centre). This thesis project aims to collect data to study "The Importance of Communication and Relationship Marketing in Higher Education Libraries: the Case of UCP Libraries".
Completing this questionnaire should not take more than 10 minutes and we would like to thank you for your cooperation.
Related News
UCP Libraries
Libraries - Culture
Bibliographic Exhibition “The Book and Copyright” at Biblioteca do Paraíso
In April, the Biblioteca do Paraíso, Porto Campus of Universidade Católica Portuguesa, invites you to immerse yourself in the fascinating history of the book and the importance of copyright with the bibliographic exhibition “The Book and Copyright", marking the World Book and Copyright Day on April 23.
UCP Libraries
Libraries - Culture
João Paulo II Library presents the exhibition ‘The democratic revolution in Portugal: sources and projects at UCP’
This exhibition will be on display on the 3rd floor of the João Paulo II Library building between April 7 and May 30, 2025
UCP Libraries
Libraries - Culture
Understanding the Revolution: a discussion at the João Paulo II University Library
As part of the documentary exhibition "The Democratic Revolution in Portugal: Sources and Research Projects at UCP", the discussion "Understanding the Revolution" will take place on April 29 at 6:00 pm.