KNOWLEDGE | What is the main strategic challenge associated with an unprecedented shock?

The next Knowledge@CatolicaLisbon - Digital Conference, will be held on May 28th at 17h00 with Professor Ilídio Barreto on the theme of the strategic challenges that business leaders face to adapt to deep shocks, such as the one provoked by COVID-19.

Given the extensive, past evidence about how firms (including global industry leaders) struggled to cope with unprecedented shocks, and drawing on cognitive sciences and related literatures, Professor Ilídio Barreto will share insights on what is the managers’ biggest challenge in such situations, why it keeps happening and how they can mitigate that challenge.

Professor Ilídio Barreto teaches Strategy, Creativity and Strategic Entrepreneurship (which are also his scientific research domains) at all levels of education levels at CATÓLICA-LISBON. He has published articles in top scientific journals in Management. For years, he has been a member of the editorial boards of the Journal of Management Studies and the Journal of Business Venturing. In 2020, he joined the Editorial Review Board of the Academy of Management Journal.

Watch the conference live on the CATÓLICA-LISBON's Facebook page.